A tracking pixel is an HTML code snippet which is loaded when a user visits a website or opens an email. It is useful for tracking user behavior and conversions. With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing.
You can add Pixel/Tracking codes from any Third party services to track your store’s traffic or conversions. You can add Pixel/Tracking code provided by services and choose on which page you want to add. For example if its a Tracking code then you add this to all pages and if its a conversion code then add this only to the Thank You, which will be displayed to user after successful payment of any order.
Advantages of tracking pixels
The use of tracking pixels is beneficial for website operators, SEOs and email senders. This is because they can use the information generated to improve their online offers, make them more user-friendly, and adapt the offers to the most commonly used browser types and versions.
How to add Pixel Code or Tracking Code to your Hipkart store?
Login to your Store Admin and then Click on “Marketing” from the left side menu after clicking this you will see a Sub Menu “Pixel Code”, click on that menu.
Left Menu >> Marketing >> Pixel Code
When you click on “Pixel Code” Then you will see a page on that page add Pixel/Tracking Codes , add Pixel code service, select the Placement of pixel code, Select Location of Pixel/Tracking Codes.
After adding all information you can click on “Save Pixel” button to save all information about Pixel / Tracking code. These codes will be applied to you hipkart store to track visitors.