Hipkart is a world’s largest e-commerce product discovery network and provides opportunity to build your own business and run it for Free. Building a new business with Hipkart is free and you will not be asked for any credit card to run your store. Here is step by step guide for you to build your online store for Free.
Step 1: Register your Online Store
Registering store is free with Hipkart and this store will remain free for your lifetime, Hipkart will never charge you anything to run a store on Hipkart. Click here to register a new store with Hipkart.
Provide basic informations and Store name to get started. Store name you can enter whatever comes in your mind for now as you can change it later whenever you want until you have not received an order.
Your new Hipkart store is packed with powerful features. You can do lots of things with your store. Your store has a great Dashboard which provides you time to time tips that what is required for your store. Your store has wonderful Analytics and Reporting tools which helps you in understanding what is happening with your store.
Your store is packed with powerful booster elements to boost up conversions and sales, has options to design various Landing pages and Store pages. You can create blog posts for your store to enhance SEO.
How you can Advertise and tracking & re-targeting codes integrations is in-built, you only needs to provide required informations based on your requirements.
You can sell Physical goods, Digital Products, Dropshipping products and Print on Demand(POD) products or you can make Hybrid store by adding all kind of products together on your store.
You can integrate your store with Facebook shop and also can add Discount codes to give offers to your customers.
Everything you need for a successful e-commerce store, you will get within your Hipkart. Start now the journey of your successful store.
Step 2: Choose a Theme which fits for your store idea
Once you create your store, you will be landed to a page to choose style for your store. You will have options to choose style from pre-designed themes for different different type of store, you can choose style based on the store type you are planning to open.
The best part is you can choose any store style as Hipkart’s themes are so much customizable that you can change each and every element’s text, color, pictures according to your brand. So don’t worry too much about if you are not able to decide which one is best for you, choose any one of provided design and proceed with this.
Here is the full tutorial about how to customize your theme , this will help you to understand how to use the Theme editor and you also come to know that how easy it is that you don’t need to hire any professional to customize your store.
Step 3: Create a beautiful logo for your store
A logo is one of the first things that come to mind when you think about building a brand. And for good reason. It’s the face of your company after all, and could potentially be everywhere that your brand exists.
Ideally, you’ll want a logo that’s unique, identifiable, and something which represent your brand.
For logo you are going to think for few things like Color, Font, Icon/shape to be used to design your logo.
Colors don’t just define the look of your brand; they also convey the feeling you want to communicate and help you make it consistent across your entire brand. You’ll want to choose colors that differentiate you from direct competitors to avoid confusing consumers.
Color psychology isn’t an exact science, but it does help to inform the choices you make, especially when it comes to the color you choose for your logo.
At this point, it’s also good to look at fonts you might want to use on your website.
Pick two fonts at most to avoid unnecessarily confusing visitors: one for headings and one for body text (this doesn’t include the font you might use in your logo).
You can use Font Pair to browse from a wide selection of fonts that go well together and download them if necessary.
Hipkart gives you a free Logo generator to create a beautiful logo for your store.
Step 4: Setup a Payment Gateway
A payment method is how you collect money from your customers. Online store builders let you accept payment through several different methods (one of the reasons they’re perfect if you’re wondering how to start an online store).
People like to choose how they pay. The more options you can give them, the more sales you will be able to make. Once you’ve set up a payment method, your customers will see it when they get to the checkout.
Payment Gateway is 3rd Party Payment Service which allows you to directly collects payment from your customer and transfer to your bank account.
Advantage: will not charge any transaction fees on any/all sales for Lifetime. Which means you will receive payments directly from your customers to your bank account.
How to Choose a Payment Gateway ?
Here are some of the questions you should ask yourself before choosing a payment gateway:
- What will be the service cost?
- What will be the transaction cost ?
- What features do they provide, for example: fraud security, virtual terminals?
- Is it compulsory to have a merchant account for your chosen gateway?
- Does the payment gateway support your online store’s country?
- How many currencies it accept
- How much time will it take on boarding
- How many days it will take to send money in your bank account
Payment Providers Hipkart has integrated are Paykloud, Paypal, Stripe, Authorize.net, Payu, Liqpay, Amazon, Twocheckout, Bitpay, Telr, Payhere, Razorpay, Paygate, Instamojo, Paystack.
Step 5: Attach your own Custom Domain
For your website to have a unique identity, a domain name is essential. The domain name has to be unique to ensure that no two parties hold the same domain name as this can create a problem and will defeat the purpose of building your brand identity. Your domain name is not only your identity but your online business card as well. Unfortunately, there are people who do not give importance to their domain name without realizing that doing so will also result in losing their whole online identity.
Ideally, you’ll get your business name as your domain name, but if it’s not available, choose a URL that’s easy to say and spell, and relates to your business. So if your business is Karen’s Craft Creations and KarensCraftCreations.com isn’t available, try something similar like CraftsbyKaren.com
Choosing a domain name
A word or phrase is used as a domain name. When it comes to exploring some possible options, it is essential to think of catchy phrases or words that potential customers can easily remember and will bring traffic to the site. As much as possible, use a domain name that represents your website. For instance, if you are a web developer, your domain name should be relevant to the product and service you are offering.
Keeping your domain name short is also recommended. Stick to 5 to 20 characters so it is easy to remember. Aside from keeping it short, ensuring that domain names are spelled correctly will also help you to avoid brand problems.
Where to Register domain
If you want to purchase a domain name for your website, you’re going to need to work with a domain name registrar. Domain name registrars are the companies that manage the domain names behind all of your favorite websites. Now, it’s time to add yours to the list.
Here is the list of Best Domain Name Registrars:
Choosing the right domain name registrar isn’t something that you’ll want to take lightly. Today there are hundreds of domain name registrars to choose from.
Step 6: Add products to your store
You have a online store and added a domain with your store. Now its time to add products into your store. As you already know what are the key requirements to add a product. You can start adding product from here.
Types of products
- Physical Product: Physical products are merchandise, apparel, and other physical goods you sell and ship to customers.
- Digital Goods: Digital goods are shipped electronically to the consumer through email or download from the Internet.
- Dropshipping: A dropshipping business is a type of business where you sell products to customers but the manufacturer carries the inventory and ships the products on your behalf.
- Print on Demand: Print on Demand is when you sell your own custom designs on various different types of products.
Adding products to your Hipkart Store is quick and simple.
Step 7: Add SEO informations for your store
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
SEO Title is the title for your store frontpage, this is the title search engine will see for your storefront. Metadata is the small text to tell the search engines about your store. Add some tags(keywords) which fits and define what you are selling from your online store.
Step 8: Add Shipping and Return Policy for your store
A solid ecommerce shipping and return policy can make or break a sale or turn a visitor into a customer for life.
It is one of the many “wow” factors you can provide shoppers who may be a little concerned about buying online rather than in person.
A clear returns, refunds and exchanges policy shows that you, the eCommerce business owner, stand by your product, and pride yourself on a stellar customer service experience.
One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased.
These policies can have an even greater impact on international consumers, where 72% of consumers would give more business to stores with hassle-free returns.
Consumers have been trained to be more cautious when it comes to buying online.
Looking out for your customers is just good business And trust has a huge impact on your bottom line.
One study featured in the Journal of Marketing found that customers who received free shipping on returns increased their purchases over the next two years by 58 to 357%.
Step 9: Customize store theme with Logo and own Products
Once you have your logo ready and products added into your store, you can customize your theme in more better ways. Have your logo on your theme and update banner area to focus on what you are selling. Try to add pictures which focuses on what you selling and text to attract your visitor, as banner area is the most important part of any website to make a visitor stay on website.
Place your best products on the homepage of your theme, this is similar to off-line Mall/shop as we see products/items they have placed into their display area to attract the visitor to get into their shop. Your website’s homepage is the display area of your online store. More better products you keep on display will attract more visitors to enter into your online store to explore more.
Try to put a small story about your brand on the page to make visitor comfortable as they feel they know something about the person who is selling it.
Make sure you have the payment cards icon on your website homepage as that is the requirement of most of the payment gateways and this adds trust on visitors as well.
Provide links to social media profiles so that if someone want to know more about your brand they have option to explore and always try to provide some kind of contact information like your business email address, so that people know where they can contact in case of any requirement.
For banner pictures or for other pictures you can download Royalty free images from Pexels, Pixabay, Rawpixel. There are millions of free images you can find on these website as per your choice and can use those images into theme.
Step 10: Setup Social accounts to make your store presence
Once you have your Brand Logo and wonderful website, you should make your brand presence on social media.
Don’t go crazy here, but remember that your brand continues to flourish off your main platform (ie. a blog). Twitter and Facebook are main social media channels, but also provide links to Google+ and LinkedIn profiles, just in case people would like to reach out to you using these mediums. Start writing blogs so that your customer can read what you want to say them.
Provide urls of your online store social account like Link of Facebook page, Twitter, Pinterest, Instagram etc.
Step 11: Setup Tracking, Analytics and Re-targeting codes
Analytics and Tracking of a visitor is very important, without tracking you will not be able to understand what happening with visitor’s on your store. If you are planning for Facebook Ads, Google Ads or any other Ads you have to setup re-targeting for every services.
Re-targeting is targeting the visitor of your website with Advertisement services. Facebook gives Facebook Pixel, Google Ads gives Analytics and Conversion Ids for re-targeting.
Facebook Pixel helps you create ad campaigns to find new customers that look most like your buyers.
Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.
You can add Pixel/Tracking codes from any Third party services to track your store’s traffic or conversions. You can add Pixel/Tracking code provided by services and choose on which page you want to add. For example if its a Tracking code then you add this to all pages and if its a conversion code then add this only to the Thank You, which will be displayed to user after successful payment of any order.
Step 12: Start Marketing for your store
An advertisement is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.
Advertising is one of your only options to make progress faster when you’re just starting out.
Social Sharing is the practice of sharing content from a website on a social media site or application.
Use Facebook Pixel to track your visitors and you can re-target these visitors via Facebook Ads. Facebook Ads are a great way to market your online store.
Take a step towards Facebook Shop, this helps you to sell your products through your social network. This is one of the best practice to start marketing.
Use Google AdWords to list your store on the top when someone searches related keywords of products you are selling on your online store.
Stats shows more visitors turns into more sales. Pinterest is the best place where you can pin your products and people will visit to your product pages.
You can use Propellerads to generate more revenue by their performance-driven advertising. This enhances your store reach beyond the social and search.
Today the content is the most discovered thing, you can reach the people where they are going for reading and you can display interesting products to buy.
These are the steps you can follow to setup and run your free online store. By following these steps you will able to setup a Free store and market your store as well.