What is Hotjar and how to use this

Analysis and Feedback at a fraction of the price

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.

The Analysis tools allow you to measure and observe user behavior (see what users do) while the Feedback tools enable you to “hear” what your users have to say (the Voice of User).

Analysis Tools


Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.

Visitor Recordings

Eliminate guesswork with Recordings of real visitor behavior on your site. By seeing your visitor’s clicks, taps, and mouse movements you can identify usability issues on the fly.

Conversion Funnels

Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site.

Form Analytics

Improve online form completion rates by discovering which fields take too long to fill, which are left blank, and why your visitors abandon your form and page.

Feedback Tools


Improving the performance and experience of your website starts with understanding what your visitors want and what’s preventing them from achieving it. Target questions to specific visitors anywhere on your web and mobile site.


Build your own responsive surveys and collect responses in real-time from any device. Distribute your surveys using web links, emails or invite your visitors right before they abandon your site to uncover their objections or concerns.

Incoming Feedback

Our incoming feedback feature allows you to get instant visual feedback for your website. It allows you to see what people love and hate, identify issues, and find opportunities for growth.

How to get Hotjar ID

Go to your Sites list and click on the Tracking Code button for the Site you want to track.


Now copy these “Hotjar ID” and follow the steps below to add them into your Hipkart store.

Login to your Store Admin and then Click on “Marketing” from the left side menu after clicking this you will see a Sub Menu “Hotjar”, click on that menu and you will see a Add Hotjar page.

Left Menu >> Marketing  >> Hotjar



Paste the Hotjar ID in input box. Then click on “Save Hotjar” Button.